They say blondes have more fun. Brassy chicks, on the other hand, are having a terrible time. When you spend 3 hours and a questionable amount of money on hand painted balayage only to have your platinum turn 50 shades of yellow a few weeks later, it’s time for a blon-tervention.
Enter purple shampoo.
So what exactly is this magic potion I speak of? Let’s throw it back 3rd grade style to the color wheel. Yellow and purple are opposites, so a cool toned violet will color-correct your arch-nemesis, brass. The shampoo deposits purple pigment into your strands to counteract the warmth and brighten the silver tones throughout your hair. It’s basically a miracle in bottle form.
I have been fighting more brass than a West Elm catalog for over a decade and I come bearing my top 6 purple shampoos for your best blonde yet. Read on and thank me later.
SACHAJUAN Silver Shampoo
Not only does this bright purple shampoo eliminate brass, but it hydrates like a champ and has UV filters to keep your hair it’s intended color even with sun exposure.SHOP
ORIBE Bright Blonde Shampoo
The price matches its cult following, but I will say I was not disappointed with the results. I so wanted to hate this luxe shampoo for my bank account’s sake, but it is just too good.SHOP
COLORPROOF SignatureBlonde Violet Shampoo
Sulfate-Free, 96% color retention, and heat protection up to 450°. If that’s not liquid gold, then I don’t know what is.SHOP
DRYBAR Blonde Ale Brightening Shampoo
If you haven’t tried Drybar products, your life is not complete. This shampoo is clutch for those looking for an icier blonde.SHOP
RENE FUTERER Okara Silver Shampoo
Chock-full of vitamins and amino acids, this formula restructures and repairs damaged hair, while bringing out your brightest shade of blonde.SHOP
SCHWARZKOPF Color Freeze Silver Shampoo
COLORPROOF SuperRich Moisture Condition
A good conditioner is one of the best investments you can make for your bleached hair. ColorProof uses a blend of proteins and botanicals that not only soften hair, but repair it from the inside out. My hair is the healthiest its ever been after using this conditioner. Total game changer.SHOP